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Creative tools · Concept

Assets, rights and faces

  • Unreleased products, campaigns and brand plans are usually Confidential. Use them only in creative tools your company approved for that level.
  • Inputs need rights too. Don't upload other companies' logos, photos or artwork unless a license covers that use.
  • A person's face and voice need that person's own consent before you build an avatar or a voice clone. A manager's OK doesn't replace it.
  • Your own brand assets and properly licensed stock are the safe default. Check that the license allows editing and AI use.
  • Working for yourself? Your client contracts and the plans you pay for set these rules, in place of a company's approved list.