Creative tools · Concept
Assets, rights and faces
- Unreleased products, campaigns and brand plans are usually Confidential. Use them only in creative tools your company approved for that level.
- Inputs need rights too. Don't upload other companies' logos, photos or artwork unless a license covers that use.
- A person's face and voice need that person's own consent before you build an avatar or a voice clone. A manager's OK doesn't replace it.
- Your own brand assets and properly licensed stock are the safe default. Check that the license allows editing and AI use.
- Working for yourself? Your client contracts and the plans you pay for set these rules, in place of a company's approved list.