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Marketing & creative · Adobe Firefly

Adobe Firefly

Generate commercially safe images for campaigns, and know which models that promise covers.

Start: What Firefly is and where things live

About Adobe Firefly

Adobe Firefly is Adobe's generative AI for images, video and audio. You use it in the Firefly web app, in Photoshop through Generative Fill and Generative Expand, in Firefly Boards for mood boards, and through the Firefly Services APIs. Adobe trains its own Firefly models on licensed and public-domain content and calls them commercially safe. Partner models from other companies are offered too, with their own terms. Designers, marketers and creators use it for campaign images.

Best for: Designers, marketers and creators who make images for campaigns and want to know what they can safely use.

Good for

  • Turning a written prompt into images, with model, aspect ratio and style controls
  • Filling or extending part of a photo in Photoshop without leaving the file
  • Building mood boards and concept variations in Firefly Boards
  • Training a custom model on your brand's look, on enterprise plans

Where people slip

  • Assuming partner models carry the same commercially safe promise as Adobe's own Firefly models
  • Spending premium credits on partner models without checking the cost shown first
  • Trusting text and logos in generated images without checking them
  • Training a custom model on images you don't have the rights to use
Is Adobe Firefly commercially safe?

Adobe calls its own Firefly models commercially safe because they are trained on licensed content, such as Adobe Stock, and public-domain content. Partner models are different. For those, Adobe says it is up to you to judge whether the output suits commercial use.

Does Adobe train on my Firefly images?

Adobe says neither it nor its partners train on your uploaded or generated content. Partner models may store generated content before returning it, and the partner's terms apply.

Can I use Adobe Firefly for free?

Yes. The Free plan gives a few free generations each day. Paid Firefly plans add a monthly pool of generative credits, and Creative Cloud Pro includes Firefly credits too.

What are Content Credentials in Firefly?

Details attached to images made entirely by Firefly, such as with Text to Image. They show the issuer, date, app and AI tool used. In Firefly Boards you can check them to see whether Firefly or a partner model made an image.

Checked against Adobe Firefly's own docs on 2026-11-06.

Start here

Basics

Know what Firefly is, find your way around the web app, and generate your first usable image safely.

New to Adobe Firefly? Start here. Already use it? Skip to the next milestone.

0 of 2 lessons complete
What Firefly is and where things live5 exercises
Your first image in Firefly5 exercises
Milestone 1

Commercially safe generation

Pick the right model, write a strong prompt and set up Text to Image so every credit produces a usable, safe asset.

0 of 2 lessons complete
Commercially safe images5 exercises · Pro
Text to image settings that save credits5 exercises · Pro
Milestone 2

Campaign assets in Photoshop and Boards

Fix and extend real campaign photos with Generative Fill and Expand, and run a concept board through to a finished file.

0 of 2 lessons complete
Generative Fill and Expand in Photoshop5 exercises · Pro
Concepts and mood boards in Firefly Boards4 exercises · Pro
Milestone 3

On-brand models and enterprise controls

Train a custom model on owned assets, set model access by team, and answer legal accurately about indemnity.

0 of 2 lessons complete
Custom models for on-brand output5 exercises · Pro
Admin controls, indemnity and Firefly Services5 exercises · Pro