HubSpot Breeze
Use Breeze Assistant on CRM data, run HubSpot's agents from Agent Hub, and build and govern your own.
Start: What HubSpot Breeze is and where things liveAbout HubSpot Breeze
Breeze is HubSpot's AI layer. Breeze Assistant is a chat assistant in the top navigation that finds, summarizes and drafts from your CRM data, with citations to the records it used. Agent Hub holds HubSpot's agents, such as the Customer agent and Prospecting agent, and the agent builder lets you make your own. Sales, marketing and service teams use it. Agents need Professional or Enterprise and use HubSpot Credits.
Best for: HubSpot users in sales, marketing and service, and the admins who set up agents and AI settings.
Good for
- Finding and summarizing deals, contacts and notes in plain language
- Answering customers from your help content with the Customer agent
- Drafting outreach to leads with the Prospecting agent
- Building custom agents with your own instructions, knowledge and access
Where people slip
- Trusting a Breeze answer without opening the cited record
- Choosing Send without review before you've read the Prospecting agent's drafts
- Giving a public Customer agent more CRM data than it needs
- Sharing a Breeze artifact with public access when it holds customer data
What is HubSpot Breeze?
Breeze is the name for HubSpot's AI tools. It includes Breeze Assistant, a chat assistant that works on your CRM data, and Agent Hub, where you manage HubSpot's agents and build your own. Super Admins control AI access and data use in Settings.
Is Breeze Assistant included in every HubSpot plan?
Yes. HubSpot lists Breeze Assistant with all products and plans, though an admin must turn on access. Agents and agentic workflows need Professional or Enterprise, and agents use HubSpot Credits.
What happened to Breeze Agents and Breeze Studio?
HubSpot's help pages now call the home for agents Agent Hub, and the tool for building your own the agent builder. You'll find both under Agents, then Agent Hub.
Does HubSpot train AI on my data?
Super Admins control this with the AI Model Training switch in Settings, under Account management, then AI. Accounts with Sensitive Data turned on are opted out of training. Changes to the setting are logged in audit logs.
Checked against HubSpot Breeze's own docs on 2026-11-06.
Basics
Know what HubSpot and Breeze are, find your way around a record, and ask Breeze Assistant about it and check the answer.
New to HubSpot Breeze? Start here. Already use it? Skip to the next milestone.
0 of 2 lessons completeBreeze with the right context
Use Breeze Assistant on your CRM and put context and knowledge where agents will use them correctly.
0 of 2 lessons completeAgents on your pipeline and inbox
Run Prospecting agent plays with review and keep the Customer agent accurate, verified and ready to hand off.
0 of 2 lessons complete