WordPress for marketing teams
Start from zero: run a WordPress site, publish with blocks, manage themes, plugins and roles, then use AI and coding agents without risking the live site.
Start: Your first look at WordPressAbout WordPress
WordPress is open-source software for building websites, blogs and landing pages. It comes in two forms. WordPress.com hosts your site and handles updates, security and backups. Self-hosted WordPress, from WordPress.org, runs on a host you choose. You write and publish with blocks, set the look with themes, add features with plugins and give each person a role. WordPress 7.0 added AI connectors to core.
Best for: Marketers, small business owners and creators who run a website and want to change it safely.
Good for
- Writing and publishing posts and pages with the block editor
- Changing your whole site's look in the Site Editor with a block theme
- Adding forms, SEO and other features with plugins
- Scheduling posts and restoring earlier versions from revisions
Where people slip
- Leaving "Discourage search engines from indexing this site" on after launch
- Giving people the Administrator role when Editor or Contributor would do
- Updating plugins or core without a backup of both files and database
- Turning on AI features that send visitors' comments to an AI provider
What's the difference between WordPress.com and WordPress.org?
They run the same software. The difference is hosting. WordPress.com hosts your site and handles updates, security and backups. With WordPress.org you get the software and run it on a host you choose, so updates and backups depend on you and your host.
How do I log in to my WordPress dashboard?
Add /wp-admin/ to the end of your site's address, for example yoursite.com/wp-admin/, and sign in. The admin menu on the left holds Posts, Pages, Appearance, Plugins, Users and Settings.
Does WordPress have built-in AI?
WordPress 7.0 added an AI Client and a Connectors screen to core. Core sends nothing to an AI provider until you set up a connector and a plugin uses it. The official AI plugin adds features like title, excerpt and alt text generation. WordPress.com sites can turn on the WordPress Agent.
Can I undo changes to a WordPress post?
Yes. Open the Settings sidebar, go to the Post or Page tab, and click the number next to Revisions. Pick an earlier version and click Restore.
Checked against WordPress's own docs on 2026-11-08.
Find your way around WordPress
Tell WordPress.com from self-hosted WordPress, find your way around wp-admin, and publish a post with blocks.
New to WordPress? Start here. Already use it? Skip to the next milestone.
0 of 2 lessons completeRun a marketing site day to day
Change the design in the Site Editor, add plugins and forms with care, set SEO basics, schedule and restore posts, and give each person the least access they need.
0 of 3 lessons complete