What Jasper is and where things live

• Jasper is an AI writing tool for marketing teams. You use it to draft blog posts, emails, ads and social posts that sound like your brand.
• Open it at app.jasper.ai. Pro is a paid plan one person can buy, with a 7-day trial. Business is the company plan, set up through Jasper's sales team. If your company invited you, sign in with your work email.
• The dashboard is home. Click Create a Project, or describe what you want in the text field. The left sidebar has Agents, Projects and Jasper IQ.
• Key words: a workspace is your company's shared Jasper account. A project holds related content for one goal. Each piece, like one post or email, is an asset. The canvas is the board where a project's assets sit.
• Jasper IQ is the brand information Jasper reads before it writes, such as your Brand Voice (how you sound) and Audiences (who you write for).