Jasper
Set up Brand Voice and Jasper IQ so every campaign asset sounds like your company.
Start: What Jasper is and where things liveAbout Jasper
Jasper is an AI content platform for marketing teams. Its Jasper IQ layer stores your brand context, like Brand Voice, Knowledge Base, Audiences, Style Guide and Product IQ, and applies it across Chat, Canvas projects, Grid and Studio Agents. Teams use it to write campaign assets that sound like the company, scale variants in a spreadsheet-like Grid, and build reusable agents. Most governance features are on the Business plan.
Best for: Marketers and content teams who want every asset to match one brand voice and one set of facts.
Good for
- Writing in your brand voice from a few real examples
- Grounding copy in approved facts, audiences and product details
- Scaling many variants at once in Grid
- Building reusable Studio Agents for repeat campaign tasks
Where people slip
- Running all of Grid before you test the first 10 rows
- Expecting URL knowledge to be live. The page can be a cached copy up to two days old
- Sharing a canvas without knowing it gives full edit and comment rights
- Putting voice and audience rules in agent Instructions when they belong in Jasper IQ
What is Jasper IQ?
Jasper IQ is Jasper's brand intelligence layer. It has six parts: Brand Voice, Knowledge Base, Audiences, Visual Guidelines, Style Guide and Product IQ. It feeds Chat, Canvas, Grid and Agents. Jasper suggests starting with one Brand Voice, two Audiences and five Knowledge Base items. It's available on Business plans.
Does Jasper have a free trial?
Yes. Jasper offers a 7-day free trial of its listed plans. A credit card is required, and the trial rolls into a paid subscription unless you cancel. There is no free plan.
How do I set up Brand Voice in Jasper?
Go to Jasper IQ, then Brand Voice, then + Add Brand Voice. Add up to 8 examples as text, files or URLs. Use Preview Brand Voice to compare output with and without the voice, then save your changes.
Can I recover a deleted asset in Jasper?
Yes, for 30 days. Restore a project from Trash, under your name at the bottom left. Restore an asset from Table Mode under Deleted Assets. After 30 days items are deleted for good.
Checked against Jasper's own docs on 2026-11-06.
Basics
Know what Jasper is, find your way around the dashboard, and write your first on-brand post safely.
New to Jasper? Start here. Already use it? Skip to the next milestone.
0 of 2 lessons completeBrand context in Jasper IQ
Give Jasper your voice, facts, audiences and products before anyone generates content.
0 of 2 lessons completeCampaign assets in Canvas and Grid
Turn one brief into reviewed campaign assets in Canvas, then scale tested variants in Grid.
0 of 2 lessons complete